Movida Fitness — Privacy Policy
Last updated: 2025-11-01
Movida Fitness (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and your choices. This policy applies to our website, services, and coaching programs, including any AI-enabled features that use your device camera for real‑time form feedback.
1. Information We Collect
• Account & Contact Data: name, email, phone, billing address.
• Coaching Data: goals, preferences, activity logs, form/technique scores, and notes you share with your coach.
• Camera & Motion Data: when you enable camera-based feedback, video frames and body‑joint points may be processed to assess posture and movement.
• Payment Data: handled by our payment processor (Stripe). We do not store full credit card numbers.
• Device & Usage Data: cookies, analytics, and logs (e.g., IP address, device type, pages viewed).
2. How We Use Information
• To provide and personalize coaching and workout plans.
• To deliver real‑time form feedback and performance analytics.
• To process payments and send service-related messages.
• To improve our services, security, and user experience.
• To comply with legal obligations.
3. Camera & AI Features
We partner with technology providers (e.g., Kemtai) to enable computer‑vision feedback. Camera access is off by default and must be enabled by you. Live images are used solely to analyze movement during a session. We do not record or store your camera feed in our systems. Our providers may process data as needed to run the feature; their practices are governed by their own privacy policies.
4. Sharing of Information
We share data with service providers who help us operate (e.g., hosting, analytics, customer support, scheduling, payments). We may share information to comply with law, protect rights and safety, or in a business transfer. We do not sell your personal information.
5. Cookies & Analytics
We use cookies and similar technologies for essential site functions, performance, and analytics. You can control cookies via your browser settings.
6. Data Retention
We keep information only as long as needed for the purposes described or as required by law. Coaching notes and progress logs are retained while your account is active and then archived or deleted within a reasonable period.
7. Your Choices & Rights
You may request access, correction, or deletion of your personal data by contacting us. You may opt out of marketing emails at any time. If you reside in a region with specific privacy rights (e.g., California), you may exercise applicable rights by contacting us.
8. Children
Our services are intended for adults 18+. We do not knowingly collect personal information from children under 13.
9. Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is 100% secure.
10. Contact Us
Questions or requests? Email Infor@movidafitness.com. Mailing location: South Florida, USA.
11. Changes to this Policy
We may update this Privacy Policy. When we do, we will revise the “Last updated” date and post the new version on our site.